Measurement
Share of voice
Also: SOV
Share of voice in AI search is the percentage of all brand mentions across a set of answers that belong to one brand. If engines name brands forty times across your tracked questions and eight of those are you, your share of voice is twenty percent.
In more detail
It differs from visibility in a useful way. Visibility asks how often you are named; share of voice asks how much of the conversation is yours. A category that adds a new entrant can leave your visibility flat while your share falls.
How Allswap measures this
Related terms
AI visibility score
An AI visibility score is a single number for how often answer engines name a brand across a tracked set of questions, weighted by where in the answer the brand appears. It is usually reported per engine and as one rolled-up figure.
Brand mention
A brand mention is any time an answer engine names a brand in its response, whether or not it links to that brand's website. Mentions are counted separately from citations because a brand can be recommended without being linked.
Competitive set
A competitive set is the group of brands an answer engine treats as alternatives to yours. It is read from the answers themselves rather than chosen, so it often includes companies a sales team would not have listed.
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