Measurement
Brand mention
A brand mention is any time an answer engine names a brand in its response, whether or not it links to that brand's website. Mentions are counted separately from citations because a brand can be recommended without being linked.
In more detail
Mentions are the broadest measure of presence in AI answers. Tracking them well means counting product names and common variants too, not just the company name.
How Allswap measures this
Guides that cover this
Related terms
Citation
A citation is a link an answer engine attaches to its response to show where information came from. Citations reveal which sources shaped the answer, which makes them the clearest signal of what to work on.
Answer position
Answer position is where a brand appears in the order an engine lists recommendations. Being named first carries substantially more weight than being named fourth, because readers rarely act past the first two or three options.
Brand alias
A brand alias is an alternative name for a brand — a product name, a shortened form, a legal entity name or a common misspelling. Tracking aliases is what stops a mention being missed when the company name is never used.
Ready to Dominate AI Search?
Get started now
Allswap