Visibility
AI visibility score
An AI visibility score is a single number for how often answer engines name your brand across the questions your buyers ask. Allswap runs that prompt set on ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and Grok, counts every mention, and plots the score from your first scan onward.
What you get
6 engines, scored separately
Each engine gets its own score and they roll into one headline figure, so you can see which engine is carrying you and which has room in it.
A line, not a snapshot
Every scan is kept. The score is plotted over time next to the category leader, so a rise ties back to the week you earned it.
Traceable to the prompt
Open the score and see the prompts behind it, the engines that named you, and the position you held in each answer.
The field around your number
The same prompt set scores every competitor, so your score always sits on a leaderboard rather than on its own.
How it works
- 1
Name your brand and category
Domain and market. Onboarding reads your site and proposes your category, your brand aliases and a starting competitor set.
- 2
Approve the prompt set
Buyer questions across discovery, comparison, objection and decision. Add, edit and cut freely before the first scan runs.
- 3
Scans run on schedule
Each prompt goes to every engine and market you picked. The full answer is stored alongside the score it produced.
- 4
The score lands on the dashboard
Your number, the change since the last scan, and the prompts that moved it most.
Questions
How is the AI visibility score calculated?
It is the share of tracked conversations where an engine names your brand, weighted by where in the answer you appear — a brand recommended first is worth more than one listed fourth. Each engine is scored on its own runs, then rolled up into the headline figure.
What is a good AI visibility score?
It scales with how crowded your category is. The comparison that matters is your score against the competitors measured on the same prompt set, and the leaderboard puts both on one screen so the answer is always in view.
How often does the score update?
Every scan. Most teams run weekly, and because every run is stored the line is built from many scans rather than one, which is what makes a movement readable as a trend.
Does it cover Google AI Overviews?
Yes. Google AI Overviews is one of the 6 engines Allswap scores: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and Grok. Every plan includes ChatGPT, Google AI Overviews and Perplexity.
Related
AI share of voice
Your slice of every answer in your category, measured across every engine against every rival on the same prompt set.
AI prompt tracking
Track the buyer questions that decide whether you get recommended — by buying stage, across every engine, with position and history.
AI competitor analysis
See which rivals answer engines recommend in your category, on which prompts, and which sources are making the case for them.
Ready to Dominate AI Search?
Get started now
Allswap