Competition
AI share of voice
AI share of voice is the percentage of answers in your category that name your brand, measured against every other brand named on the same prompts. Allswap calculates it across every engine you track and plots it over time, so you can see your slice of the category and how it is moving.
What you get
A real denominator
Your mentions over all brand mentions on the same prompt set, so the figure moves when the category gets more crowded — not just when you do.
Split by engine
Share of voice varies between engines, and the split is where the opportunity usually sits.
Split by topic, stage and market
Leading the discovery prompts while the decision prompts have room in them is a specific, workable finding. One number would hide it.
Plotted against your rivals
Your share and theirs on one chart, scan after scan.
How it works
- 1
Prompts run across engines
One set, every engine, on a schedule.
- 2
Every brand mention is counted
Yours and everyone else's, from the same answers, so both sides of the ratio come from one place.
- 3
Share is calculated
Per engine, per topic, per stage and per market, and as one headline figure.
Questions
How is AI share of voice calculated?
Your brand mentions divided by total brand mentions across the same tracked prompts in the same window. The denominator comes from real answers rather than a fixed list, so a new entrant getting named shows up in the figure straight away.
How is it different from a visibility score?
Visibility asks how often you are named. Share of voice asks how much of the category conversation is yours. Watching both together is what separates growing with the category from growing inside it.
Does position in the answer count?
Yes. Being the first recommendation weighs more than being the fourth, because that is how readers use the answer.
Guides that cover this
Related
AI competitor analysis
See which rivals answer engines recommend in your category, on which prompts, and which sources are making the case for them.
AI visibility score
Measure how often all 6 answer engines name your brand. One score, tracked every scan, split by engine, topic and prompt.
AI topic coverage
See which subjects in your category answer engines link to your brand, which topics you lead, and where the next points are.
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