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AI prompt tracking
Prompt tracking is the AI search equivalent of a keyword list. Instead of phrases people type into a search box, you track whole questions people ask assistants — 'which solar brand has the best warranty' — and watch which brands each engine names in reply, prompt by prompt, scan after scan.
What you get
Sorted by buying stage
Discovery, comparison, objection and decision are scored separately, so you can see which part of the journey is already working for you.
A prompt set drafted for your category
Onboarding reads your site and proposes questions across the whole funnel. You edit the set before anything runs.
History per prompt
Each prompt keeps its own timeline with the engines that answered, the position you held and the sources they cited.
Single questions and full journeys
Track a one-shot question, or a multi-turn conversation where a buyer pushes back — the turn where the recommendation lands is the one that counts.
How it works
- 1
Start from a drafted set
Generated from your site and category, tagged by stage, topic and market.
- 2
Add the questions your team hears
Questions from real sales calls are the closest to a purchase, which makes them the most valuable rows on the list.
- 3
Scan on schedule
Every prompt goes to every engine you track, and the full answers are stored with the result.
- 4
Watch what moved
The dashboard leads with the prompts that changed since the last scan.
Questions
How many prompts should I track?
Thirty to fifty covers most B2B categories well. A set that size spans every buying stage and gives each engine enough runs for the trend line to be steady and readable.
How is a prompt different from a keyword?
A keyword is a fragment typed into a search box. A prompt is a whole question, usually carrying context — budget, team size, location. That context shapes which brands get named, so prompts are tracked as written.
Can I track prompts my sales team hears?
Yes, and they are worth adding first. Questions that come out of real calls sit closest to a decision, so movement on them shows up in pipeline sooner than movement anywhere else.
Do the same prompts run on every engine?
Yes. One set across every engine is what makes them comparable — any difference in the result is then a difference in the engine rather than in the question.
Guides that cover this
How this works by industry
The sources and buyer questions differ by market.
Related
AI answer monitoring
Read the full answer each engine gave about your category — stored turn by turn, with every brand and source marked in place.
AI topic coverage
See which subjects in your category answer engines link to your brand, which topics you lead, and where the next points are.
AI visibility score
Measure how often all 6 answer engines name your brand. One score, tracked every scan, split by engine, topic and prompt.
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