Competition
AI competitor analysis
AI competitor analysis shows which brands answer engines name across your category. Allswap tracks every competitor that appears in your prompt set — their visibility, share of voice, citation count and trend — plus the prompts where they lead and the sources cited in the answers that favour them.
ChatGPT
Claude
Gemini
Perplexity
Overviews
Copilot
Grok
Meta AIWhat you get
A leaderboard from real answers
Every brand named across your scans is ranked by visibility, share of voice and citations, with the change since the last scan beside it.
Rivals you had not counted
Competitors are read out of the answers themselves, so the list includes the brands engines treat as alternatives — often a useful surprise.
Head to head, per prompt
For any prompt, see who was named, in what order, and which sources the engine leaned on to get there.
Movement you can see early
A rival climbing across your prompt set shows up here weeks before it shows up anywhere else.
How it works
- 1
Name the ones you know
Onboarding proposes a starting set from your site, and you add the rivals you already watch.
- 2
The rest are discovered
Every brand an engine names in your category is collected and ranked by how often it appears.
- 3
Everyone is scored on your prompts
One prompt set for the whole field, so the comparison is like for like.
Questions
How are competitors discovered?
From your own scans. Every brand an engine names in answer to your prompts is recorded and ranked by frequency, which regularly surfaces companies that engines treat as alternatives even when a sales team would not.
How many competitors can I track?
As many as appear in your answers. Competitors are read from scans you are already running, so the leaderboard grows with your category at no extra cost.
Can I see why an engine recommends a competitor?
You can see the sources cited in the answers that favour them, the topics where they lead, and the language engines use about both of you. Together those three point clearly at the work that closes the distance.
Guides that cover this
How this works by industry
The sources and buyer questions differ by market.
Related
AI share of voice
Your slice of every answer in your category, measured across every engine against every rival on the same prompt set.
Citation gap analysis
Find the sources answer engines trust that already cite your competitors — ranked by how much a mention there is worth.
AI brand sentiment analysis
The tone engines use about your brand, how they rate you trait by trait, and the claims worth updating at source.
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