Content and entities
Brand alias
A brand alias is an alternative name for a brand — a product name, a shortened form, a legal entity name or a common misspelling. Tracking aliases is what stops a mention being missed when the company name is never used.
In more detail
Answers often name a product rather than the company behind it. Counting aliases as mentions gives a truer picture of visibility.
How Allswap measures this
Guides that cover this
Related terms
Entity
An entity is a distinct thing a system can recognise and reason about — a company, a product, a person, a place. Search and AI systems work with entities rather than strings, so being recognised as one matters.
Brand mention
A brand mention is any time an answer engine names a brand in its response, whether or not it links to that brand's website. Mentions are counted separately from citations because a brand can be recommended without being linked.
Ready to Dominate AI Search?
Get started now
Allswap