AI is already shaping how customers discover and choose products. Understand why AI recommends one product over another. Study how AI evaluates your brand across customer decision scenarios.

Visibility

AI brand mention tracking

AI brand mention tracking records each time an answer engine names your brand and keeps the whole answer alongside it. Allswap stores every mention across 6 engines with the prompt that produced it, the snippet you appear in, the page the engine cited, and your position in the answer.

Decision journey
DiscoveryHolding
8 conversations · 18 answersBroad research, before any shortlist exists
ComparisonHolding
7 conversations · 14 answersShortlisting, weighing you against named rivals
IntentLosing
4 conversations · 8 answersReady to act — the answer that decides the purchase
Mention rate across the buying conversation30.6%40.2%12.8%+9.6 pts-27.4 pts

What you get

The answer is kept whole

Each mention holds the full text the engine wrote and the sentence your brand appears in, so any figure on the screen can be opened and read.

Mentions and citations counted apart

Being named and being linked are different wins. Both are tracked, and the trend chart plots them together so you can see the two move.

Position in the answer

First recommendation or fourth — every mention records where it landed, and the position distribution shows the shape across your whole prompt set.

Filter and export

Narrow by engine, funnel stage, topic, market or date, then export the rows for a report or hand the view over as a read-only link.

How it works

  1. 1

    Prompts run across every engine

    Each tracked question goes to all the engines in your workspace on the same schedule, so the results compare cleanly.

  2. 2

    Answers are read for brands and sources

    Every brand named and every URL cited is pulled out, yours and everyone else's, and matched against your brand aliases.

  3. 3

    Each mention is stored with its context

    Engine, prompt, snippet, cited page, position and tone, all on one row that opens the answer behind it.

Questions

What is the difference between a mention and a citation?

A mention is the engine naming your brand in its answer. A citation is the engine linking to a page as a source. Allswap counts both separately, because a brand can be recommended warmly in an answer that cites someone else's page entirely.

Can I see the exact answer an engine gave?

Yes. Every mention opens the full response, turn by turn, exactly as the engine wrote it, with your brand and every competitor marked in place.

Does it catch my product names as well as my company name?

Yes. Onboarding collects your brand aliases — product names, trading names and common spellings — and every one of them counts as a mention, so an answer that names the product still lands in the log.

Can I export mentions?

Yes. Rows export for a report or a board pack, and read-only report links share the live view with anyone who does not have a seat.

How this works by industry

The sources and buyer questions differ by market.

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