Measurement
Answer position
Answer position is where a brand appears in the order an engine lists recommendations. Being named first carries substantially more weight than being named fourth, because readers rarely act past the first two or three options.
In more detail
Because answers name far fewer brands than a search results page lists links, position inside an answer is a tighter contest than a ranking position and is worth scoring separately from whether you were named at all.
How Allswap measures this
Guides that cover this
Related terms
Brand mention
A brand mention is any time an answer engine names a brand in its response, whether or not it links to that brand's website. Mentions are counted separately from citations because a brand can be recommended without being linked.
AI visibility score
An AI visibility score is a single number for how often answer engines name a brand across a tracked set of questions, weighted by where in the answer the brand appears. It is usually reported per engine and as one rolled-up figure.
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