Measurement
AI visibility score
An AI visibility score is a single number for how often answer engines name a brand across a tracked set of questions, weighted by where in the answer the brand appears. It is usually reported per engine and as one rolled-up figure.
In more detail
Scores are only comparable within the same prompt set, so the useful reading is always your score against your competitors' scores on identical questions, tracked over time.
How Allswap measures this
Guides that cover this
Related terms
AI visibility
AI visibility is how often and how prominently a brand appears in answers from AI assistants. It is usually expressed as the share of tracked questions where an engine names the brand, weighted by position in the answer.
Share of voice
Share of voice in AI search is the percentage of all brand mentions across a set of answers that belong to one brand. If engines name brands forty times across your tracked questions and eight of those are you, your share of voice is twenty percent.
Answer position
Answer position is where a brand appears in the order an engine lists recommendations. Being named first carries substantially more weight than being named fourth, because readers rarely act past the first two or three options.
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