Core concepts
AI visibility
AI visibility is how often and how prominently a brand appears in answers from AI assistants. It is usually expressed as the share of tracked questions where an engine names the brand, weighted by position in the answer.
In more detail
It is the headline measure of AEO, and it is most useful next to the same figure for competitors on the same questions — a visibility number on its own has no scale to it.
How Allswap measures this
Guides that cover this
Related terms
AI visibility score
An AI visibility score is a single number for how often answer engines name a brand across a tracked set of questions, weighted by where in the answer the brand appears. It is usually reported per engine and as one rolled-up figure.
Share of voice
Share of voice in AI search is the percentage of all brand mentions across a set of answers that belong to one brand. If engines name brands forty times across your tracked questions and eight of those are you, your share of voice is twenty percent.
Brand mention
A brand mention is any time an answer engine names a brand in its response, whether or not it links to that brand's website. Mentions are counted separately from citations because a brand can be recommended without being linked.
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