Measurement
Competitive set
A competitive set is the group of brands an answer engine treats as alternatives to yours. It is read from the answers themselves rather than chosen, so it often includes companies a sales team would not have listed.
In more detail
Discovering the set from real answers matters, because share of voice is only meaningful when the denominator reflects who engines actually name.
How Allswap measures this
Related terms
Share of voice
Share of voice in AI search is the percentage of all brand mentions across a set of answers that belong to one brand. If engines name brands forty times across your tracked questions and eight of those are you, your share of voice is twenty percent.
Brand mention
A brand mention is any time an answer engine names a brand in its response, whether or not it links to that brand's website. Mentions are counted separately from citations because a brand can be recommended without being linked.
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