Content and entities
Topical authority
Topical authority is how thoroughly and credibly a site covers a subject area. Depth across a subject, rather than a single strong page, is what makes a site a dependable source on it.
In more detail
For AI answers this compounds: a site covering every question around a topic is more likely to be retrieved for any one of them, including the sub-questions an engine generates on its own.
How Allswap measures this
Guides that cover this
Related terms
Topic coverage
Topic coverage is how visible a brand is inside each subject its category is made of — pricing, integrations, security, support. It turns a scattered list of prompt results into a short list of subjects worth working on.
E-E-A-T
E-E-A-T is Google's framework for assessing content quality: experience, expertise, authoritativeness and trust. Named authors, clear credentials and consistent facts are the practical signals behind it.
Source authority
Source authority is how much weight answer engines give a particular website when answering questions in a category. High-authority sources are cited repeatedly, and the brands they name benefit accordingly.
Query fan-out
Query fan-out is when an answer engine turns one question into several searches of its own before answering. Asking about the best option in a category may quietly become separate searches for price, reviews, warranty and alternatives.
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