Google surfaces
E-E-A-T
Also: Experience, Expertise, Authoritativeness, Trust
E-E-A-T is Google's framework for assessing content quality: experience, expertise, authoritativeness and trust. Named authors, clear credentials and consistent facts are the practical signals behind it.
In more detail
The same signals help with AI answers. A page with a real named author, a visible update date and facts that match other trusted sources is easier for any system to rely on.
Guides that cover this
Related terms
Topical authority
Topical authority is how thoroughly and credibly a site covers a subject area. Depth across a subject, rather than a single strong page, is what makes a site a dependable source on it.
Source authority
Source authority is how much weight answer engines give a particular website when answering questions in a category. High-authority sources are cited repeatedly, and the brands they name benefit accordingly.
Content freshness
Content freshness is how recently a page was published or meaningfully updated. Answer engines favour current sources on fast-moving subjects, and a visible update date helps both readers and machines judge it.
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