Content and entities
Content freshness
Content freshness is how recently a page was published or meaningfully updated. Answer engines favour current sources on fast-moving subjects, and a visible update date helps both readers and machines judge it.
In more detail
Freshness is also how a corrected fact reaches answers. Updating the page and the third-party sources that carry the same fact is what moves an engine's description of a brand.
How Allswap measures this
Related terms
Knowledge cutoff
A knowledge cutoff is the date after which a model's training data ends. Anything that changed after that date reaches an answer only if the engine retrieves it live at the time of asking.
Hallucination
A hallucination is a confident statement from a model that is not supported by its sources — a wrong price, a feature attributed to the wrong company, an outdated fact stated as current.
Source authority
Source authority is how much weight answer engines give a particular website when answering questions in a category. High-authority sources are cited repeatedly, and the brands they name benefit accordingly.
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