Content and entities
Source authority
Source authority is how much weight answer engines give a particular website when answering questions in a category. High-authority sources are cited repeatedly, and the brands they name benefit accordingly.
In more detail
Authority is category-specific. A site that dominates citations in one market may be absent from another, which is why the list worth acting on is built from your own tracked questions.
How Allswap measures this
Guides that cover this
Related terms
Cited source
A cited source is a page or domain that an answer engine links to when answering a question. In most categories a small group of sources accounts for the majority of citations, and that group decides which brands get recommended.
Citation gap
A citation gap is a source that answer engines trust in your category, that already cites your competitors, and that has not yet cited you. Closing one is among the most direct ways to improve AI visibility.
Topical authority
Topical authority is how thoroughly and credibly a site covers a subject area. Depth across a subject, rather than a single strong page, is what makes a site a dependable source on it.
E-E-A-T
E-E-A-T is Google's framework for assessing content quality: experience, expertise, authoritativeness and trust. Named authors, clear credentials and consistent facts are the practical signals behind it.
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