How to get cited by AI

Which sources dominate varies sharply by category. In software it tends to be review sites, documentation and community threads; in health, established medical publishers. A generic list describes somebody else's market.

The list worth acting on is built from the questions your buyers ask, which means measuring before optimising.

A citation gap is a source that engines trust in your category, that already cites your competitors, and that has never cited you. It is unusually actionable because the work is specific and the result is measurable in the next scan.

Rank them by weight. A site cited sixty times in your category is worth far more attention than one cited twice, and treating the list as unordered is how teams end up spending a month on the wrong one.

There is no single tactic, and pretending otherwise is why most advice here is useless.

• Review sites — claim the profile, complete it properly, and keep recent reviews coming. Incomplete profiles are the most common reason a brand is skipped.
• Listicles and comparison pages — outreach, with a concrete reason the page is wrong or incomplete without you.
• Community threads — genuine participation over time. Posting promotional replies is worse than absence.
• Documentation and directories — often just need accurate information they can find, which is the cheapest win on the list.