Perplexity
Brand visibility in Perplexity
Perplexity searches the web for nearly every question and attaches numbered citations to what it writes, which makes it the most transparent engine to optimise for. Allswap records every source it links across your prompt set, so you can see exactly which pages are earning the recommendations in your category.
Visibility
51%
Citations
264
Rank of engines
#1
Prompts tracked
37
How Perplexity picks brands
Retrieval first, on almost every question
Perplexity searches before it answers, so its results reflect what is on the web now rather than what a model learned months ago.
Citations on nearly every claim
Numbered links sit beside the sentences they support. That makes the path from source to recommendation unusually easy to follow and to act on.
Rewards freshness
Recently published and recently updated pages surface readily here, so new work shows up in Perplexity sooner than almost anywhere else.
What Allswap tracks on Perplexity
- Every source Perplexity cited, ranked by how often it appears
- Which of your own pages it linked to
- Sources that cite your competitors, ready to work on
- Your position among the brands it names
- How quickly a new page starts appearing after publication
ChatGPT
Claude
Gemini
Perplexity
Overviews
Copilot
Grok
Meta AICrawlers to allow
Allowing these in robots.txt is what lets Perplexity reach your pages.
| User agent | What it does |
|---|---|
| PerplexityBot | Indexes pages so they can be retrieved and cited in answers. |
| Perplexity-User | Fetches a page when someone asks for it. Perplexity documents that it generally ignores robots.txt. |
Questions
How do I get cited by Perplexity?
Allow PerplexityBot in robots.txt, publish pages that answer a specific question directly in their opening lines, and keep them current — Perplexity favours fresh sources. Because it cites almost everything, the citation-gap view is at its most useful here: it names the exact sources already being linked in your category.
Why does Perplexity cite some sites more than others?
It leans on sources that answer the question directly and are easy to retrieve. In most categories a small group of sites carries the majority of citations, and Allswap ranks that group from your own prompts rather than from a general list.
How fast does a new page show up in Perplexity?
Faster than in most engines, because it retrieves live rather than relying on training. Scheduled scans are what let you see the arrival and tie it to the page that caused it.
Guides that cover this
Other engines
ChatGPT
Track how ChatGPT describes and recommends your brand, which pages it cites, and how you rank against competitors on the same questions.
AI Overviews
AI Overviews sits above Google's results and answers before anyone scrolls. Track which brands and sources it names in your category.
Claude
Track how Claude describes your brand, which documentation and sources it cites, and how you rank on the questions buyers ask it.
Ready to Dominate AI Search?
Get started now
Allswap