Measurement
Topic coverage
Topic coverage is how visible a brand is inside each subject its category is made of — pricing, integrations, security, support. It turns a scattered list of prompt results into a short list of subjects worth working on.
In more detail
Topics also differ by engine, because engines lean on different sources. A subject can be strong on one engine and wide open on another.
How Allswap measures this
Guides that cover this
Related terms
Topical authority
Topical authority is how thoroughly and credibly a site covers a subject area. Depth across a subject, rather than a single strong page, is what makes a site a dependable source on it.
AI visibility
AI visibility is how often and how prominently a brand appears in answers from AI assistants. It is usually expressed as the share of tracked questions where an engine names the brand, weighted by position in the answer.
Prompt
A prompt is the question or instruction someone gives an AI assistant. In AEO, prompts take the place of keywords: they are whole questions, usually carrying context, and that context shapes which brands get named.
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