Prompts and buyers
Prompt
A prompt is the question or instruction someone gives an AI assistant. In AEO, prompts take the place of keywords: they are whole questions, usually carrying context, and that context shapes which brands get named.
In more detail
Tracking prompts as written matters, because reducing them to keywords throws away the very details that decide the answer.
How Allswap measures this
Guides that cover this
Related terms
Prompt tracking
Prompt tracking is monitoring a fixed set of buyer questions across answer engines over time, recording which brands each engine names, in what order, and which sources it cites.
Buyer intent
Buyer intent is what someone is trying to achieve with a question — exploring a category, comparing options, resolving a concern, or ready to act. Intent determines how much a mention in that answer is worth.
AI search
AI search is searching by asking a question in natural language and receiving a written answer, usually with citations. It covers assistants like ChatGPT and Perplexity as well as AI summaries inside traditional search engines.
Ready to Dominate AI Search?
Get started now
Allswap