Prompts and buyers
Buyer intent
Buyer intent is what someone is trying to achieve with a question — exploring a category, comparing options, resolving a concern, or ready to act. Intent determines how much a mention in that answer is worth.
In more detail
Grouping prompts by intent turns a flat list into a map of the journey, and shows which stage is already working for a brand.
How Allswap measures this
Guides that cover this
Related terms
Funnel stage
A funnel stage is where a question sits in the buying journey — discovery, comparison, objection or decision. Being named at the decision stage is worth considerably more than being named at discovery.
Prompt
A prompt is the question or instruction someone gives an AI assistant. In AEO, prompts take the place of keywords: they are whole questions, usually carrying context, and that context shapes which brands get named.
Conversational search
Conversational search is looking for information through a dialogue, asking follow-up questions rather than issuing a new query each time. The assistant carries context forward, narrowing toward a recommendation.
Ready to Dominate AI Search?
Get started now
Allswap