Prompts and buyers
Conversational search
Conversational search is looking for information through a dialogue, asking follow-up questions rather than issuing a new query each time. The assistant carries context forward, narrowing toward a recommendation.
In more detail
It changes what is worth measuring. The turn where a buyer states their real constraint is usually the one that decides the recommendation, and it may name different brands than the opening turn did.
How Allswap measures this
Guides that cover this
Related terms
Multi-turn conversation
A multi-turn conversation is an exchange where the person asks follow-up questions and the assistant carries the earlier context forward. Recommendations often change between the first turn and the one where a decision is made.
AI search
AI search is searching by asking a question in natural language and receiving a written answer, usually with citations. It covers assistants like ChatGPT and Perplexity as well as AI summaries inside traditional search engines.
Buyer intent
Buyer intent is what someone is trying to achieve with a question — exploring a category, comparing options, resolving a concern, or ready to act. Intent determines how much a mention in that answer is worth.
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