Prompts and buyers
Funnel stage
A funnel stage is where a question sits in the buying journey — discovery, comparison, objection or decision. Being named at the decision stage is worth considerably more than being named at discovery.
In more detail
Scoring stages separately is what makes a visibility figure actionable. Strong discovery numbers with room at the decision stage points at a specific, workable gap.
How Allswap measures this
Guides that cover this
Related terms
Buyer intent
Buyer intent is what someone is trying to achieve with a question — exploring a category, comparing options, resolving a concern, or ready to act. Intent determines how much a mention in that answer is worth.
Prompt tracking
Prompt tracking is monitoring a fixed set of buyer questions across answer engines over time, recording which brands each engine names, in what order, and which sources it cites.
Comparison prompt
A comparison prompt asks an assistant to weigh two or more named options against each other. The answer usually sets out differences attribute by attribute, and often carries a recommendation.
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