Prompts and buyers
Prompt tracking
Prompt tracking is monitoring a fixed set of buyer questions across answer engines over time, recording which brands each engine names, in what order, and which sources it cites.
In more detail
A set of thirty to fifty prompts spanning the whole buying journey gives enough runs per engine for the trend to be steady and for a real movement to stand out.
How Allswap measures this
Guides that cover this
Related terms
Prompt
A prompt is the question or instruction someone gives an AI assistant. In AEO, prompts take the place of keywords: they are whole questions, usually carrying context, and that context shapes which brands get named.
Funnel stage
A funnel stage is where a question sits in the buying journey — discovery, comparison, objection or decision. Being named at the decision stage is worth considerably more than being named at discovery.
AI visibility score
An AI visibility score is a single number for how often answer engines name a brand across a tracked set of questions, weighted by where in the answer the brand appears. It is usually reported per engine and as one rolled-up figure.
Ready to Dominate AI Search?
Get started now
Allswap