Prompts and buyers
Comparison prompt
A comparison prompt asks an assistant to weigh two or more named options against each other. The answer usually sets out differences attribute by attribute, and often carries a recommendation.
In more detail
These sit close to a decision, which makes them among the highest-value prompts to track and to make sure current facts exist for.
How Allswap measures this
Guides that cover this
Related terms
Branded prompt
A branded prompt names a specific company or product — asking whether a brand is any good, or how it compares with a named rival. These answers shape the impression of a brand already under consideration.
Funnel stage
A funnel stage is where a question sits in the buying journey — discovery, comparison, objection or decision. Being named at the decision stage is worth considerably more than being named at discovery.
Brand perception
Brand perception in AI search is how engines rate a brand on the attributes buyers care about — price, quality, support, speed. Mapping it trait by trait shows where a brand is already strong in the model's description of it.
Ready to Dominate AI Search?
Get started now
Allswap