Measurement
Brand perception
Brand perception in AI search is how engines rate a brand on the attributes buyers care about — price, quality, support, speed. Mapping it trait by trait shows where a brand is already strong in the model's description of it.
In more detail
Perception is more actionable than a single sentiment number, because it says which attribute to work on rather than simply that tone is mixed.
How Allswap measures this
Guides that cover this
Related terms
Sentiment score
A sentiment score measures the tone an answer engine uses about a brand — positive, neutral or negative. It is best scored on the sentence containing the mention rather than the whole answer, which can be warm about a category and specific about a brand.
Topic coverage
Topic coverage is how visible a brand is inside each subject its category is made of — pricing, integrations, security, support. It turns a scattered list of prompt results into a short list of subjects worth working on.
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