Prompts and buyers
Unbranded prompt
An unbranded prompt describes a need without naming any company — asking for the best option for a particular situation. These are where new brands enter a buyer's consideration set.
In more detail
Unbranded prompts are the growth surface of AEO. Being named in one puts a brand in front of a buyer who had not been thinking of it.
How Allswap measures this
Guides that cover this
Related terms
Branded prompt
A branded prompt names a specific company or product — asking whether a brand is any good, or how it compares with a named rival. These answers shape the impression of a brand already under consideration.
Buyer intent
Buyer intent is what someone is trying to achieve with a question — exploring a category, comparing options, resolving a concern, or ready to act. Intent determines how much a mention in that answer is worth.
Share of voice
Share of voice in AI search is the percentage of all brand mentions across a set of answers that belong to one brand. If engines name brands forty times across your tracked questions and eight of those are you, your share of voice is twenty percent.
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