AI is already shaping how customers discover and choose products. Understand why AI recommends one product over another. Study how AI evaluates your brand across customer decision scenarios.

How engines work

Vector search

Vector search finds documents by comparing embeddings rather than matching keywords, retrieving passages whose meaning is close to the question. It is the retrieval method behind most answer engines.

In more detail

It rewards passages that answer a question completely in one place, because a self-contained passage is what scores well against the question's own embedding.

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