AI is already shaping how customers discover and choose products. Understand why AI recommends one product over another. Study how AI evaluates your brand across customer decision scenarios.

How engines work

Embedding

An embedding is a numeric representation of a piece of text that places similar meanings close together. Embeddings let a system match a question to relevant passages even when they share no words.

In more detail

Practically, this means writing naturally about a subject works better than repeating an exact phrase — meaning is what gets matched, not the string.

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