AI is already shaping how customers discover and choose products. Understand why AI recommends one product over another. Study how AI evaluates your brand across customer decision scenarios.

How engines work

Training data

Training data is the body of text a model learned from. It sets the model's default understanding of a category and which brands it associates with what, before any live retrieval happens.

In more detail

Because training happens in batches, information that entered the web after a model was trained reaches answers through retrieval rather than through the model itself.

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