Google surfaces
AI Mode
AI Mode is Google's conversational search experience, where a person asks a question and follows up in a dialogue rather than scanning a results page. It sits alongside AI Overviews as an AI-first way into Google.
In more detail
Because it is conversational, follow-up turns matter: the brand named when the buyer narrows their requirements is often not the one named first.
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Related terms
AI Overviews
AI Overviews is Google's AI-generated summary that appears above the ordinary search results. For many queries it is the first answer a person reads, and the brands it names are seen before any organic link.
Conversational search
Conversational search is looking for information through a dialogue, asking follow-up questions rather than issuing a new query each time. The assistant carries context forward, narrowing toward a recommendation.
Multi-turn conversation
A multi-turn conversation is an exchange where the person asks follow-up questions and the assistant carries the earlier context forward. Recommendations often change between the first turn and the one where a decision is made.
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