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AI traffic analytics
AI traffic analytics separates visitors who arrived from an assistant from the rest of your traffic. Allswap identifies sessions referred by each engine, shows which pages they land on and what they do next, and puts the market-wide AI referral split beside your own numbers for context.
What you get
Assistant sessions, split by engine
Referrals identified per engine and plotted over time, alongside the signups that came from them.
The pages that earn visits
The landing pages assistants send people to, which is the clearest signal of which content is doing the work.
Market-wide share for context
Published referral share across assistants sits next to your own, so you can see how your mix compares with the market's.
Reads your existing analytics
Connects to Google Analytics and Search Console read-only, so the figures reconcile with what the business already reports.
How it works
- 1
Connect Google Analytics
Read-only, through the connectors screen. Nothing is written back to your property.
- 2
Assistant referrals are identified
By referrer and by the parameters each engine attaches to the links it hands out.
- 3
Visits sit beside mentions
The prompt that named you and the session that followed, on one screen.
Questions
Does ChatGPT send referral traffic?
Yes, whenever it links a source, and those sessions are identifiable by referrer. They tend to convert well because the assistant has already done the shortlisting, which is why the view tracks signups alongside sessions.
How is AI traffic attributed?
Sessions that carry an assistant referrer are attributed to the engine that sent them, and the published market-wide referral split sits beside your figures so you always have an external reference point to read them against.
Do I need Google Analytics for this?
For the traffic view, yes. Everything else works without it — visibility, mentions, citations, competitors and the fix list all come from scans rather than from your site.
Guides that cover this
Related
AI citation tracking
The sites answer engines cite in your category, ranked — by domain, by content type and by page, with your own URLs called out.
AI visibility reporting
Shareable read-only reports on AI search visibility — for clients, leadership or anyone who needs the number without a seat.
AI brand mention tracking
Every time an answer engine names your brand, stored with the answer, the page it cited and the position you held. Filter and export.
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