Google surfaces
SERP
Also: Search engine results page
A SERP is the page of results a search engine returns for a query. Modern SERPs mix organic links with AI summaries, snippets and other panels, so a ranking position is only part of what a searcher sees.
In more detail
As AI summaries take more of the space above the results, measuring presence inside those summaries becomes as useful as measuring rank below them.
Guides that cover this
Related terms
AI Overviews
AI Overviews is Google's AI-generated summary that appears above the ordinary search results. For many queries it is the first answer a person reads, and the brands it names are seen before any organic link.
Featured snippet
A featured snippet is a short extract Google promotes above its results to answer a query directly. It was the earliest widely-used answer format and rewards the same writing that AI answers do: a direct answer, stated early.
Zero-click search
A zero-click search is one where the person gets their answer without visiting any website. AI answers and search summaries produce many of them, which makes being named inside the answer more valuable than ranking below it.
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