Measurement
AI referral traffic
AI referral traffic is website sessions that arrive from an AI assistant, identified by the referrer the assistant attaches to its links. It usually converts well, because the assistant has already shortlisted before the click.
In more detail
Volume is typically smaller than organic search, so the useful readings are trend and quality rather than scale. Published market-wide referral splits give a helpful external reference point to read your own numbers against.
How Allswap measures this
Guides that cover this
Related terms
Zero-click search
A zero-click search is one where the person gets their answer without visiting any website. AI answers and search summaries produce many of them, which makes being named inside the answer more valuable than ranking below it.
Citation
A citation is a link an answer engine attaches to its response to show where information came from. Citations reveal which sources shaped the answer, which makes them the clearest signal of what to work on.
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