AI is already shaping how customers discover and choose products. Understand why AI recommends one product over another. Study how AI evaluates your brand across customer decision scenarios.

Crawlers and access

robots.txt

robots.txt is a file at the root of a site that tells crawlers which paths they may fetch. For AI search it is the primary control over whether assistants can reach your pages at all.

In more detail

Each AI crawler reads the rules addressed to its own user-agent name. Naming them explicitly, rather than relying on a wildcard, makes your intent unambiguous.

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