AI is already shaping how customers discover and choose products. Understand why AI recommends one product over another. Study how AI evaluates your brand across customer decision scenarios.

How engines work

Grounding

Grounding is tying a model's answer to specific retrieved sources rather than to its own recollection. A grounded answer can be traced back to documents, which is what makes citations possible and answers more reliable.

In more detail

The visible trace of grounding is the citation list. When an answer carries sources, the brands in it were usually chosen from what those sources said.

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