Content and entities
FAQ schema
FAQ schema is structured data marking a page's questions and answers as an FAQPage. It makes question-and-answer content explicit, which suits both rich results and AI systems looking for a direct answer to lift.
In more detail
It should only describe questions genuinely rendered on the page. Marking up hidden content is against the guidelines and puts the page at risk.
Guides that cover this
Related terms
Schema markup
Schema markup is structured data written with the schema.org vocabulary, describing a page as an article, a product, an FAQ, an organisation or another recognised type. It makes a page's purpose explicit rather than inferred.
Structured data
Structured data is machine-readable markup that states what a page is and what it contains. It helps search engines show rich results and helps AI systems understand a page before deciding whether to use it.
Answer-first content
Answer-first content states the answer in the opening lines, before context or background. It suits AI answers because engines lift self-contained passages, and a passage that answers the question outright is the easiest to take.
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