AI is already shaping how customers discover and choose products. Understand why AI recommends one product over another. Study how AI evaluates your brand across customer decision scenarios.

How engines work

Context window

A context window is how much text a model can consider at once, covering the conversation so far plus any retrieved documents. It limits how many sources can inform a single answer.

In more detail

Because the window is finite, engines include only a handful of retrieved passages per answer. Being concise and self-contained improves a passage's chances of being one of them.

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