Copilot
CopilotBrand visibility in Microsoft Copilot
Microsoft Copilot answers from Bing's index and reaches people inside Windows, Edge and Microsoft 365, which puts it in front of buyers during the working day. Allswap does not measure Copilot's answers; this page explains how it picks brands and what keeps your pages reachable.
Visibility
35%
Citations
61
Rank of engines
#5
Prompts tracked
37
How Copilot picks brands
Built on Bing's index
Visibility in Bing feeds visibility here, which makes Bing Webmaster Tools a practical lever that many teams have not pulled.
Reaches people at work
Copilot sits inside Windows, Edge and Microsoft 365, so it meets buyers in the middle of the working day rather than in a separate tab.
Cites as it answers
Sources are linked alongside the answer, so the pages behind a recommendation are visible and trackable.
Allswap does not measure Copilot
This page is a guide to how Copilot chooses brands and what keeps your pages reachable. Allswap measures ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and Grok.
Crawlers to allow
Allowing these in robots.txt is what lets Copilot reach your pages.
| User agent | What it does |
|---|---|
| Bingbot | Indexes your pages for Bing and, through it, Copilot. |
Questions
How do I improve visibility in Microsoft Copilot?
Start with Bing. Submit your site in Bing Webmaster Tools, confirm Bingbot can reach every important page, and make sure your key facts are stated plainly. Because fewer teams optimise for Bing than for Google, this is often the quickest visibility gain available.
Is Copilot worth paying attention to?
Yes, particularly for B2B. It is built into Windows, Edge and Microsoft 365, so it reaches decision-makers inside the tools they already have open.
Does Copilot use the same sources as ChatGPT?
They draw on different indexes, so their answers often differ on the same question. A page that wins in ChatGPT is not guaranteed to appear in Copilot, which is why Bing visibility deserves its own attention.
Other engines
ChatGPT
Track how ChatGPT describes and recommends your brand, which pages it cites, and how you rank against competitors on the same questions.
Gemini
Track how Gemini describes your brand and which sources it draws on, alongside Google AI Overviews and the rest of your engines.
AI Overviews
AI Overviews sits above Google's results and answers before anyone scrolls. Track which brands and sources it names in your category.
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