Allswap vs Profound vs Semrush vs Peec AI vs Otterly AI: The Complete Comparison

The AI search intelligence category barely existed eighteen months ago. Today, there are over a dozen platforms competing for the attention of marketing teams that have realised a simple truth: if AI engines are not recommending your brand, a growing share of your buyers will never discover you. The question is no longer whether to invest in AI search visibility. It is which platform to invest in.

This comparison puts Allswap side by side with the five most established platforms in the category — Profound, Semrush AI Toolkit, Peec AI, Otterly AI, and SE Visible — across every dimension that matters: tracking capabilities, analytical depth, pricing structure, engine coverage, agency features, and real-world usability. We will be direct about where each platform excels and where it falls short, because a useful comparison is an honest one.

Every pricing figure in this article is current as of October 2026, sourced from each platform’s public pricing page. Feature descriptions are based on documented capabilities, not marketing claims.

The competitive landscape in 2026

The platforms in this comparison represent four distinct approaches to AI search intelligence:

• Purpose-built AI search intelligence platforms (Allswap, Peec AI, Otterly AI, SE Visible) — built from the ground up to track, analyse, and act on how AI engines represent brands.
• Enterprise AI visibility with content automation (Profound) — combines monitoring with autonomous content generation agents, targeting teams with larger budgets.
• AI search as a bolt-on to traditional SEO (Semrush) — adds AI tracking capabilities to an existing SEO platform, bundled with the full suite whether you need it or not.

Each approach has legitimate strengths. The right choice depends on your team’s size, budget, technical needs, and whether you need AI search intelligence as a standalone capability or as part of a broader SEO stack.

Allswap vs Profound

Action intelligence vs autonomous content generation

Company overview

Profound is the most heavily funded company in the category, with $155 million raised at a billion-dollar valuation. It positions itself as an enterprise AI visibility platform with a strong emphasis on autonomous agents that can generate optimised content on your behalf. The platform covers up to ten AI engines and provides crawler analytics, prompt-volume data, and competitive benchmarking.

Allswap takes a fundamentally different approach. Rather than trying to automate content creation, Allswap focuses entirely on the intelligence layer: understanding why AI engines recommend certain brands, identifying the specific gaps in your presence, and delivering a prioritised action queue that tells your team exactly what to do. The philosophy is that the strategic thinking is the hard part — content creation is something your team (or your existing tools) already handles.

Pricing comparison

Profound:

• Starter: $99/month — 50 prompts, ChatGPT only, 1 engine
• Growth: $399/month — multi-engine tracking, more prompts
• Enterprise: Custom pricing — full feature set, autonomous agents

Allswap:

• Launch: $19/month — 15 prompts, 3 core engines, daily tracking
• Scale: $119/month — 100 prompts, 3 core engines (5 add-ons available), 4 workspaces, 4 seats, buyer-stage analysis, source-gap mapping
• Dominate: $379/month — 500 prompts, white-label reports, 10 workspaces
• Enterprise: $969/month — 1,250 prompts, unlimited workspaces and seats

The real difference

At the entry level, the gap is stark. Profound’s Starter plan gives you 50 prompts on a single engine (ChatGPT) for $99/month. Allswap’s Scale plan gives you 100 prompts across three core engines with buyer-stage analysis, source-gap mapping, and a prioritised action queue for $119/month. That is twice the prompts, three times the engines, and a deeper analytical layer for $20 more per month.

To get multi-engine tracking on Profound, you need the Growth plan at $399/month — more than three times the price of Allswap Scale. And even at that tier, Profound’s emphasis is on agent-driven content generation rather than the evidence-backed action intelligence that Allswap provides.

When to choose Profound

Profound is the right choice for enterprise teams with a budget of $5,000+ per year that want a platform to both monitor AI visibility and generate optimised content autonomously. If your organisation lacks a content team and wants the platform to create AI-ready content on your behalf, Profound’s autonomous agents address a genuine need that no other platform in this comparison offers.

When to choose Allswap

Allswap is the right choice for teams that already have the ability to create content but need the intelligence to know what to create, why, and in what order. The buyer-stage analysis, source-gap mapping, and prioritised action queue provide the strategic layer that turns raw visibility data into an executable plan. For most marketing teams — those with content writers, SEO specialists, or agency partners who handle execution — the intelligence is the bottleneck, not the writing.

Bottom line: If you need an AI to write your content, Profound. If you need an AI to tell you what content to write and why, Allswap.

Allswap vs Semrush AI Visibility Toolkit

Purpose-built intelligence vs SEO suite add-on

Company overview

Semrush (now an Adobe company) is the largest player in the broader SEO tools market, with a global dataset of 261 million prompts. Its AI Visibility Toolkit adds AI search tracking as a module within the existing Semrush platform — alongside keyword research, backlink analysis, site audits, position tracking, and dozens of other SEO tools. If your team already lives in Semrush, AI visibility data appears in the same interface.

The question is whether that convenience justifies the cost, because Semrush’s pricing structure for AI search is significantly more expensive than purpose-built alternatives.

Pricing comparison

Semrush (SEO + AI Search plans):

• SEO only: $139.95/month — no AI search tracking
• Starter: $199/month — 50 prompts, 1 domain, 300 AI visibility reports/day
• Pro+: $299/month — 100 prompts, 15 websites, multi-location/device tracking
• Advanced: $549/month — 200 prompts, 40 websites, API access, SEO share of voice

Allswap:

• Scale: $119/month — 100 prompts, daily tracking, buyer-stage analysis, source-gap mapping, 4 workspaces, 4 seats

The real difference

The cost comparison for equivalent AI search capabilities is decisive. Semrush’s Pro+ plan costs $299/month for 100 tracked prompts. Allswap’s Scale plan costs $119/month for 100 tracked prompts. That is a $180/month difference — $2,160 per year — and the Allswap plan includes buyer-stage segmentation and source-gap mapping that Semrush does not offer at any tier.

The reason for the price difference is structural. Semrush bundles AI search tracking with its full SEO suite: keyword tracking, site audits, backlink tools, content optimisation, competitor analysis, and more. If your team uses all of those tools, the bundle has value. If your team already has an SEO stack and specifically needs AI search intelligence, you are paying for capabilities you will not use.

There is also an analytical depth gap. Semrush’s AI visibility module provides tracking and share-of-voice data, but it does not segment answers by buying stage, it does not map source gaps between you and your competitors, and it does not generate a prioritised action queue. These are the features that turn monitoring data into a strategic plan, and they exist in Allswap from the Scale tier upward.

When to choose Semrush

Semrush is the right choice for teams that use its full SEO platform daily and want AI search data in the same interface without managing a separate tool. If your workflow already centres on Semrush for keyword research, rank tracking, and competitor analysis, the convenience of a single vendor has operational value — especially for enterprise teams where tool consolidation is a procurement priority.

When to choose Allswap

Allswap is the right choice for teams that need AI search intelligence as a primary capability, not a side feature of an SEO platform. At $119 vs $299 for the same 100-prompt coverage, the price argument is clear. But the deeper argument is analytical: Allswap’s buyer-stage analysis tells you where in the purchase journey you are losing visibility. Its source-gap mapping tells you which specific domains to target for earned mentions. Its action queue tells you what to do first. Semrush tells you that your AI visibility score went up or down. The difference is between data and intelligence.

Bottom line: Semrush is a great SEO platform that added AI tracking. Allswap is a purpose-built AI search intelligence platform. Choose based on which problem is primary for your team.

Allswap vs Peec AI

Action intelligence vs agency project management

Company overview

Peec AI is a well-established player in the AI visibility space, trusted by brands including Hugo Boss, Wix, Zalando, Squarespace, and n8n. The platform is built around an agency-friendly project model that lets teams allocate prompts, engines, and tracking frequency per client. It offers daily tracking, an Actions system with prioritised recommendations, and unlimited team members on every plan.

Peec AI’s strength is its agency workflow: the ability to manage multiple clients as separate projects, each with its own configuration. For agencies that manage ten or twenty clients and need structured separation between them, this model works well.

Pricing comparison

Peec AI:

• Starter: $95/month — 50 prompts, 3 models, 1 project, daily tracking
• Pro: $245/month — 150 prompts, 3 models, 2 projects
• Advanced: $495/month — 350 prompts, 3 models, 5 projects, multi-country
• Enterprise: Custom — all models, unlimited projects

Important: Peec AI includes 3 AI models per plan. Claude, Google AI-Mode, and Gemini are available as paid add-ons. The listed prices assume the base 3-model configuration.

Allswap:

• Scale: $119/month — 100 prompts, 3 core engines (5 add-ons available), 4 workspaces, 4 seats
• Dominate: $379/month — 500 prompts, 10 workspaces, white-label reports

The real difference

The prompt-to-price ratio tells the first story. Peec AI’s closest equivalent to Allswap Scale is the Pro plan: $245/month for 150 prompts versus $119/month for 100 prompts. On a per-prompt basis, Allswap is 35% cheaper. But the real gap is not in the prompts — it is in what each platform does with the data.

Peec AI’s Actions feature provides recommendations, which is valuable. But it does not segment answers by buying stage (discovery, comparison, decision), it does not map source gaps between you and competitors, and it does not provide a ranked action queue scored by estimated impact and effort. These analytical layers are what transform monitoring into strategy.

On the other hand, Peec AI’s unlimited team members on every plan is a genuine advantage for larger teams. Allswap’s Scale plan includes 4 seats. If your team has twenty people who need access, that seat limit matters. Additionally, Peec AI’s ChatGPT Ads Tracking is a feature that Allswap does not currently offer — and as sponsored results in AI engines become more common, that tracking capability may become increasingly valuable.

When to choose Peec AI

Peec AI is the right choice for agencies managing multiple clients who need a project-based structure with per-client configuration, unlimited team member access, and established enterprise credibility (the Hugo Boss and Wix logos on the homepage carry weight in sales conversations). If your agency manages more than five clients and the project-per-client model matches your workflow, Peec AI’s structure is purpose-built for that.

When to choose Allswap

Allswap is the right choice for teams — whether in-house or agency — that need the deepest analytical layer at the most efficient price point. The buyer-stage segmentation alone changes how you plan content: knowing that AI engines mention your brand in discovery queries but drop you at the comparison stage tells you exactly what kind of content to produce next. The source-gap mapping gives you a specific list of domains to target for earned mentions. The action queue ranks everything by impact. If your primary need is intelligence that drives action, Allswap provides a deeper system at a lower cost.

Bottom line: Peec AI is built for agencies that need client-by-client project management. Allswap is built for teams that need evidence-backed action intelligence. Both are strong platforms with different centres of gravity.

Allswap vs Otterly AI

Deep intelligence vs accessible monitoring

Company overview

Otterly AI is one of the most accessible platforms in the category, with a Lite plan starting at $29/month and a clean, intuitive interface that makes AI search tracking approachable for teams new to the concept. The platform tracks mentions, sources, competitor coverage, and sentiment across four core engines — ChatGPT, Google AI Overviews, Perplexity, and MS Copilot — with Claude, Google AI-Mode, and Gemini available as add-on engines. Trusted by brands including Roche, Opera, and BenQ.

Pricing comparison

Otterly AI:

• Lite: $29/month — 15 prompts, 4 core engines, unlimited team members, daily tracking
• Standard: $189/month — 100 prompts, 4 core engines, API access, ChatGPT Ads Tracking
• Premium: $489/month — 400 prompts, API access
• Enterprise: Custom — 1,000+ prompts

Allswap:

• Launch: $19/month — 15 prompts, 3 core engines, daily tracking
• Scale: $119/month — 100 prompts, buyer-stage analysis, source-gap mapping, action queue

The real difference

At the entry level, both platforms are accessible: Otterly Lite at $29/month for 15 prompts, Allswap Launch at $19/month for 15 prompts. The real divergence happens at scale.

For 100 prompts, Otterly charges $189/month (Standard) and Allswap charges $119/month (Scale). That is a $70/month difference — $840/year — and the gap in analytical depth is significant. Otterly Standard provides tracking, mentions, sources, and sentiment. Allswap Scale provides all of that plus buyer-stage segmentation, source-gap mapping against competitors, and a prioritised action queue.

Otterly’s strength is in its simplicity. The dashboard is clean, the onboarding is fast, and the learning curve is minimal. For a marketing manager who needs to run a quick assessment of AI visibility and report the results to leadership, Otterly gets the job done without overwhelming them with data.

Allswap’s strength is in what comes after the assessment. Once you know where you stand, the question becomes “what do I do about it?” Buyer-stage analysis tells you where in the purchase journey you are losing. Source-gap mapping tells you which specific domains to target. The action queue tells you where to start. This operational intelligence layer is what separates monitoring from strategy.

Otterly also has advantages: unlimited team members on every plan (Allswap’s Scale includes 4 seats), ChatGPT Ads Tracking, and Looker Studio integration for teams that build custom reporting dashboards.

When to choose Otterly AI

Otterly is the right choice for teams that need a clean, simple monitoring dashboard with a low learning curve, unlimited team access, and Looker Studio integration for custom reporting. If your primary need is visibility tracking and you have a separate process for translating that data into strategy, Otterly provides a capable, no-friction monitoring layer.

When to choose Allswap

Allswap is the right choice for teams that need the monitoring and the strategic intelligence in one platform. At $119 versus $189 for the same prompt count, you pay less and get more analytical depth. The buyer-stage segmentation, source-gap mapping, and action prioritisation turn visibility data into a weekly action plan — which is ultimately what the data is for.

Bottom line: Otterly is the easiest way to start monitoring AI search visibility. Allswap is the most effective way to act on what you find.

Allswap vs SE Visible

Daily action intelligence vs weekly strategic overview

Company overview

SE Visible is a product by SE Ranking, an established SEO platform. It tracks brand presence across ChatGPT, Gemini, AI Mode, AI Overviews, and Perplexity, and is designed for marketing leadership that needs a strategic read on AI visibility — where does my brand stand, who is gaining, and how has the landscape shifted since last month.

Pricing comparison

SE Visible:

• Base plan: $79/month — 200 prompts, 3 domains, 5 engines, weekly tracking
• Higher tiers available with more domains and features

Allswap:

• Scale: $119/month — 100 prompts, 3 core engines (5 add-ons), daily tracking, buyer-stage analysis, source-gap mapping

The real difference

SE Visible offers a strong headline value: 200 prompts and 3 domains for $79/month. At first glance, that looks like more coverage for less money than Allswap’s 100 prompts at $119. But the difference in tracking frequency changes the equation entirely.

SE Visible tracks weekly. Allswap tracks daily. That is not a minor distinction.

AI-generated answers can change overnight. A competitor publishes a new comparison article, a cluster of negative reviews appears on G2, or the engine’s retrieval index refreshes — and suddenly the answer to a prompt that recommended your brand yesterday recommends your competitor today. With weekly tracking, you discover this seven days later, after the competitor’s advantage has had a full week to compound. With daily tracking, you see it the next morning.

The operational implications are significant. Weekly data is useful for monthly reports and quarterly strategy reviews. Daily data is useful for weekly sprints and rapid response. If your team operates on an agile cadence — reviewing AI visibility data in Monday standups and adjusting content priorities throughout the week — daily tracking is not a luxury. It is a requirement.

Beyond frequency, Allswap’s buyer-stage analysis and source-gap mapping add a layer of actionable intelligence that SE Visible does not provide. SE Visible tells you that your brand appeared in 73% of tracked prompts this week. Allswap tells you that you appeared in 85% of discovery-stage prompts but only 45% of decision-stage prompts, that the gap is caused by competitors being cited from three industry publications where your brand is absent, and that the highest-impact action is to earn a mention on the domain that ChatGPT cited most frequently for your competitor’s comparison queries.

When to choose SE Visible

SE Visible is the right choice for marketing leaders who need a monthly or quarterly strategic overview of AI visibility at the lowest possible cost, do not need daily operational data, and want multi-domain tracking included on the base plan. If your use case is a monthly board report on AI search positioning, SE Visible’s weekly data at $79/month is a cost-effective solution.

When to choose Allswap

Allswap is the right choice for teams that operate on daily or weekly cycles and need the intelligence depth to make those cycles productive. The daily tracking cadence catches shifts early. The buyer-stage analysis directs content strategy. The source-gap mapping directs earned media efforts. The action queue directs weekly priorities. If AI search visibility is an active operational priority rather than a quarterly reporting metric, Allswap is the platform built for that workflow.

Bottom line: SE Visible is a strategic overview tool for leadership. Allswap is an operational intelligence platform for teams that act on the data every week.

Feature-by-feature summary

The following summarises the key differences across all six platforms for the most commonly compared features:

Price for 100 tracked prompts:

• Allswap Scale: $119/month
• Otterly Standard: $189/month
• Peec AI Pro: $245/month (150 prompts)
• Semrush Pro+: $299/month
• Profound Growth: $399/month
• SE Visible: $79/month (200 prompts, weekly only)

Tracking frequency:

• Daily: Allswap, Semrush, Peec AI, Otterly AI, Profound
• Weekly: SE Visible

Buyer-stage analysis:

• Available: Allswap (Scale and above)
• Not available: Profound, Semrush, Peec AI, Otterly AI, SE Visible

Source-gap mapping:

• Available: Allswap (Scale and above)
• Not available: Profound, Semrush, Peec AI, Otterly AI, SE Visible

Prioritised action queue:

• Available: Allswap (Scale and above), Peec AI (Actions feature)
• Not available: Profound (uses autonomous agents instead), Semrush, Otterly AI, SE Visible

White-label reporting:

• Available: Allswap (Dominate and above), Semrush, Peec AI
• Not available: Profound (Enterprise only), Otterly AI, SE Visible

Unlimited team members:

• Available: Peec AI (all plans), Otterly AI (all plans)
• Limited: Allswap (4 seats on Scale, 10 on Dominate, unlimited on Enterprise), Semrush (varies by plan)

Autonomous content generation:

• Available: Profound (Growth and above)
• Not available: Allswap, Semrush, Peec AI, Otterly AI, SE Visible

Which platform for which scenario?

Scenario 1: In-house marketing team at a B2B SaaS company

A 5-person marketing team at a project management SaaS company wants to understand why competitors keep appearing in AI-generated recommendations while their product does not. They have content writers and an SEO specialist. They need intelligence to direct their efforts, not more tools to create content.

Best fit: Allswap Scale ($119/month). The buyer-stage analysis will show them at which point in the buyer journey they are being excluded. The source-gap mapping will identify the specific publications and review sites they need to target. The action queue will give the team a prioritised weekly plan. The 4-seat limit covers the team comfortably.

Scenario 2: Digital marketing agency managing 12 clients

An agency needs to track AI visibility for 12 clients across different industries, generate monthly reports, and demonstrate ROI to each client individually.

Best fit: Allswap Dominate ($379/month) or Peec AI Advanced ($495/month). Allswap Dominate offers 500 prompts, 10 workspaces, and white-label reporting at $379/month. Peec AI Advanced offers 350 prompts, 5 projects, and multi-country tracking at $495/month. The choice depends on whether the agency needs Allswap’s deeper analytical intelligence and white-label reports or Peec AI’s unlimited team members and per-project granularity. For most agencies, Allswap Dominate delivers more prompts and more intelligence at a lower price.

Scenario 3: Enterprise brand with a $50K+ annual marketing technology budget

A large enterprise needs comprehensive AI visibility across all major engines, autonomous content generation to scale its output, and crawler analytics to understand how AI engines interact with its web properties.

Best fit: Profound Enterprise. No other platform in this comparison offers autonomous content agents or crawler analytics. For organisations where the budget is not the constraint and the need is for the broadest possible feature surface, Profound is the enterprise leader.

Scenario 4: Solo founder or small team testing AI search visibility for the first time

A founder has heard that AI search matters but wants to confirm it applies to their category before committing budget. They need the lowest possible entry point with enough depth to make a meaningful assessment.

Best fit: Allswap Launch ($19/month). At $19/month for 15 prompts across 3 engines with daily tracking, it is the most affordable way to get started with real AI search intelligence. Otterly Lite ($29/month) is a comparable alternative with a slightly different engine mix and unlimited team members, but Allswap’s lower price point and daily frequency make it the more accessible starting point.

Scenario 5: Team already heavily invested in the Semrush ecosystem

A team has been using Semrush for years, their workflows are built around it, and they want AI search data without adding another platform to their stack.

Best fit: Semrush Pro+ ($299/month). The convenience of a single vendor and a unified interface has real operational value. The team should be aware that they are paying a premium for that convenience — $180/month more than Allswap Scale for equivalent prompt coverage with less analytical depth — but if tool consolidation is the priority, the premium may be justified.

Conclusion: the case for action intelligence

Every platform in this comparison tracks AI search visibility. The difference is in what happens between the data and the decision. Tracking tells you where you stand. Intelligence tells you why, where the gaps are, and what to do about them in order of priority.

Allswap was built on the conviction that the intelligence layer is the bottleneck. Most marketing teams do not struggle to create content — they struggle to know what content will actually move the needle on AI search visibility, which gaps are costing them the most, and where to focus limited resources for maximum impact.

The buyer-stage segmentation, source-gap mapping, and prioritised action queue exist because those are the questions that were not being answered. Other platforms show you a dashboard. Allswap gives you a plan.

At $119/month for 100 daily prompts with that intelligence layer included, the Scale plan delivers more analytical depth per dollar than any other platform in this comparison. But price is the least interesting part of the argument. The interesting part is what your team does differently on Monday morning when it has evidence-backed priorities instead of a visibility score.