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Guide

Content that gets quoted

Assistants retrieve passages rather than whole pages, so the unit of work is the self-contained paragraph. A page that answers one question outright in its opening lines is far easier to quote than a long article that arrives at the point gradually.

Dernière mise à jour

Answer first, context after

The most reliable structure is a heading that asks the question, two or three sentences that answer it completely, then the detail for readers who want it. That opening block is what gets lifted.

It also happens to be better for readers. Nobody has ever complained that a page told them the answer too quickly.

Make passages stand alone

A paragraph that depends on the one before it cannot be quoted without losing its meaning. Repeating the subject rather than leaning on 'it' or 'this' costs a few words and makes the passage portable.

The same applies to numbers. A figure with its unit and its period attached survives extraction; a bare number does not.

Give it something specific to carry away

Vague marketing prose cannot be cited because there is nothing in it to quote. Numbers, dates, named sources, comparison tables and plain definitions all give an assistant something concrete.

This is why original data outperforms opinion so heavily here. An assistant answering a question needs a source, and a page with a real figure is a better source than a page with an adjective.

Keep the date honest

Freshness matters on a subject that moves quickly, and a visible last-updated date helps both readers and machines judge it.

Touching a timestamp without changing the content is a short-lived trick and a long-lived credibility problem. Update the substance or leave the date alone.

Questions

Does content length matter?

Less than structure. A short page that answers one question completely outperforms a long page that covers five questions shallowly, because retrieval is matching a passage to a question rather than weighing word count.

Should every page have an FAQ section?

Only where the questions are real and the answers are rendered on the page. A question-and-answer block is easy to lift, which is why it works — but marking up questions that are not visible is against the guidelines.

Do I need to mention my brand in every passage?

No, and forcing it reads badly. What matters is that the passage answering the question is genuinely useful; the association with your brand comes from the page and the source, not from repetition.

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