Guide
Measuring AI share of voice
AI share of voice is your brand mentions divided by all brand mentions across the same set of tracked questions in the same window. The denominator is what makes it meaningful: it has to come from the answers themselves, not from a competitor list you maintain by hand.
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Why the denominator decides everything
Measuring your mentions against a fixed list of five competitors tells you how you compare with those five. It tells you nothing about the category, and it cannot detect a new entrant taking ground.
Counting every brand named across the same answers fixes that. Your share then moves when the category changes, which is the warning you actually want.
Share of voice is not visibility
Visibility asks how often you are named. Share of voice asks how much of the conversation is yours. They move independently, and the gap between them is informative.
Flat visibility with falling share means the category is getting more crowded while you stand still — a problem that a visibility chart alone would hide completely.
Weight position, and split the figure
Being the first recommendation is worth more than being the fourth, because that is how readers use an answer. A share figure that treats all mentions equally overstates a brand that is always mentioned last.
One number is also too blunt to act on. Split it by engine, by topic and by buying stage: leading discovery questions while the decision questions have room in them is a specific, workable finding.
Questions
How many questions do I need to track?
Thirty to fifty covers most B2B categories properly. Below twenty you are measuring noise, because answers vary between runs and a small set makes that variance look like a trend.
How often should it be measured?
Weekly suits most teams — frequent enough to catch a real change, slow enough that normal model variance does not read as movement.
Can share of voice be compared across categories?
Not usefully. A crowded market with thirty players produces much lower shares than one with three, so the figure only means something against the competitors on your own prompt set.
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